Understand what your customers are saying quickly and accurately
Collecting customer feedback is only part of the challenge. The key to making the most of feedback is to truly understand it.
Traditional methods of understanding customer comments can be costly, maybe that’s why 75% of feedback remains unread. At the heart of Rant & Rave sits our award winning ‘Sentiment Engine’, which has been developed to help companies deal with the growing volume and complexity of customer feedback.
No matter how a customer chooses to share their views with a company the Sentiment Engine can interpret their comments quickly, accurately and in real-time.
Find your Diamonds & Icebergs
Sometimes hidden amongst hundreds of customer comments there can be invaluable snippets of information, (we like to call them Diamonds & Icebergs) which can open market opportunities or lead to business transformation. Rant & Rave uses cutting edge technology to understand and draw attention to these key insights. The Sentiment Engine can handle even the most complex pieces of feedback. Often one customer comment can contain multiple observations, for instance, the same comment might rate the food as ‘delicious’ but the service ‘poor’. While some text analytic solutions may struggle Rapide’s technology is sophisticated enough to understand each part of the comment separately. By identifying each unique topic discussed and the sentiment expressed alongside it Rant & Rave can provide a detailed overview of how each area of a company is performing in the eyes of their customers, so our clients don’t miss a thing.
The Sentiment Engine is designed to help organisations gain insight quickly; finding weaknesses, identifying opportunities and helping to build brands, products and services.
No other text analytics platform is capable of performing such accurate sentiment analysis. Most customer insight solutions can identify the positives and negatives of customer feedback but fail to answer the WHY.
Rant & Rave does both. We dig deeper in to customer feedback to provide organisations with actionable insight.
Because we know no two companies are the same, the way in which Rant & Rave processes feedback is entirely flexible. Any type of feedback can be understood, letting you ask your customers a question directly or letting them share any general comments they may have. If a particular issue is important to you then the platform can be fine tuned to lead you to the information you want, when you want it.
Experience Rant & Rave
Experience our demo and see why brands like Orange, Veolia and BMI use us to capture real-time feedback.