Aston Aspires Week

As part of Aston Aspires Week, Yiannis Maos will be speaking at Aston Business
School around the importance of customer experience.

The Customer Experience

3rd November 2015

On the 3rd of November, Yiannis Maos, Head of Digital will be speaking at Aston Business School as part of their Aston Aspires Week; a week designed to enhance students’ professional development and give them a head start in the job market.

His session is called, “The Customer Experience” will reveal how enriching customer information with emotion can lead to enhanced marketing, operations, customer service and an overall better experience for all customers. As well as this, Yiannis will be speaking about how he has developed his career and the challenges young marketers are likely to face.

“Marketing has evolved; customer experience is now the most important aspect. I believe that by understanding a customer’s emotion in real-time can create a Sentiment Driven Business, an organisation that operates with the customer firmly at the heart of their business. Marketers who understand this will be the ones that go on to succeed in this ever-changing landscape.”

To attend this event please register at:

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